When Keys Soulcare debuted in 2020, it was instantly obvious that the model supplied a refreshing tackle magnificence and wellness. The corporate—based by music icon Alicia Keys–champions the thought of “holistic magnificence.” Keys, who has been candid about her evolving relationship with skincare and self-care, advocates for approaching your routines from the within out (i.e., “soulcare”).
The Keys Soulcare ecosystem encourages you to embrace soul-nurturing rituals like affirmations—every product providing options an empowering message on the packaging—and skin-nourishing routines. Having struggled together with her pores and skin for a few years, Keys is a stickler about growing derm-approved formulation which might be mild but highly effective. Every blends historical elements (like rose water and witch hazel) with trendy science to create the best routines for each pores and skin concern.
Keys Soulcare unveiled its first product choices in December 2020—the Sage + Oat Milk Candle, Obsidian Facial Curler, and Pores and skin Transformation Cream. The Golden Cleanser, Be Luminous Exfoliator, Concord Masks, Reviving Aura Mist, Comforting Balm, and Perfume-Free Pores and skin Transformation Cream hit the market shortly after. Within the practically 4 years since then, Keys Soulcare has continued to launch skin-soothing and award-winning treatments that delight its group. The model has additionally excitedly ventured exterior facial care with choices throughout physique care and color-skincare. Keys Soulcare’s newest launch falls into the latter class: The model is debuting two extra shades of its viral Let Me Glow Illuminating Priming Serum. Forward, study extra concerning the latest Keys Soulcare launch and a number of the different best-selling choices from the road.
Keys Soulcare
Based: Alicia Keys, 2020
Primarily based In: California
Pricing: $$
Greatest Identified For: Keys Soulcare is Alicia Keys’ skincare and make-up model. The vary provides efficient, inclusive formulation designed to nourish your pores and skin and soul.
Most Standard Merchandise: Let Me Glow Illuminating Priming Serum, Pores and skin Transformation Cream, and It is Like Pores and skin 2-in-1 Concealer + Tint
Enjoyable Truth: All Keys Soulcare choices function an affirmation on the packaging.
Different Manufacturers You’ll Love: e.l.f. Cosmetics, Properly Individuals, and Naturium